The concept of choice of stakeholders in the strategy for the management of the communications innovation project enterprise on manufacture of aviation radiolocation systems

Аuthors

Bulantseva L. V.

Abstract

This article presents an analysis of the conceptual framework of strategic management, with a view to lexical and structural positioning of key terms used in the strategic management of communications for the innovation project. Presented to the authors concept of selecting strategic partners for a specific project and justification of choice PR means to implement communications with them.

Keywords:

strategy for the management of communications, stakeholders, strategic partners, pressure group, support group, a coalition of power, hierarchy of strategic partners, the concept of group selection support.