An open accounting submission as a part of competitive conception of strategic marketing

Аuthors

Galkina E. E.^*, Malko E. V.^**

Moscow Aviation Institute (National Research University), 4, Volokolamskoe shosse, Moscow, А-80, GSP-3, 125993, Russia

*e-mail: alenkagalk@yandex.ru
**e-mail: k503@mai.ru

Abstract

Social responsibility is now for a business one of the most important aspects. An enterprise image becomes strategic fictitious asset. An open accounting submission exerts a positive influence on the enterprise image. The open accounting makes a possibility for the enterprise to demonstrate its social responsibility and goodwill to follow principles of stable progress as well as to display activity results in economic, ecological and social areas

Keywords:

strategic management; social responsibility; open accounting; stable progress; fictitious assets