Business strategy and business planning for a bank

Аuthors

Isaev Y. O.

Moscow Aviation Institute (National Research University), 4, Volokolamskoe shosse, Moscow, А-80, GSP-3, 125993, Russia

Abstract

A banking strategy concept is analyzed involving strategic analysis techniques and their applications to business planning for a bank. Significance and meaning of the Mission and the Vision concepts are investigated in regard to the bank. The results obtained are based on SWOT (Strengths, Weaknesses, Opportunities, Threats) approach. Strategic alternative and recommendations are formulated to guide future development of the bank.