Convergence urgency for manufacturing and marketing management of enterprise belongs to the modern Russian high-tech industry

Аuthors

Kolmykov V. A.

Krasnoyarsk Machine-Building Plant, 29, Krasnoyarsky Rabochy newspaper av., Krasnoyarsk, 660123, Russia

e-mail: k501@mai.ru

Abstract

A conceptual innovation is suggested which consists in management convergence and integration for enterprise production and marketing activity in regard to the modern Russian high-tech industry. Preconditions and problem aspects are discussed to realize appropriate support research.

Keywords:

industrial enterprise; manufacturing; marketing; management technologies