An organizational positioning management mechanism for industrial enterprises: new ways to form conceptions of positioning and effectiveness management

Аuthors

Ageyeva N. G.^*, Biriukov A. S.^**

Moscow Aviation Institute (National Research University), 4, Volokolamskoe shosse, Moscow, А-80, GSP-3, 125993, Russia

*e-mail: agueva@yandex.ru
**e-mail: k501@mai.ru

Abstract

The article is concerned with positioning management and activity effectiveness for industrial enterprises in the conditions of complicating environment. Some aspects and causes are discussed for business competition on industrial markets. A necessity is substantiated to change a plant management. A management improvement problem is formulated to generate integrated model of positioning management for industrial enterprises. The model core is management of positioning strategy and activity effectiveness for industrial enterprises.

Keywords:

management; mechanism; conception; strategy; positioning; market; segmentation; competitive preference